With the March 2024 core update, Google wants to highlight high-quality content. Of course, the update doesn't penalize the use of AI in content creation. However, it aims to ensure that content meets the same standards as real authors. This means AI-generated content should be informative, accurate, and engaging.

Google's Recent Spam Policy Change Site reputation abuse is when third-party pages are published with little or no first-party oversight or involvement, where the purpose is to manipulate search rankings by taking advantage of the first-party site's ranking signals.

New Google Spam Policies 2024 Google introduces three spam policies: expired domain abuse, scaled content abuse, and site reputation abuse. Violations may result in lower search rankings or exclusion. Site owners can request reconsideration if notified through Search Console.

More on the March 2024 core update. “The March 2024 core update is a more complex update than our usual core updates, involving changes to multiple core systems. It also marks an evolution in how we identify the helpfulness of content,” Google's Chris Nelson wrote.