What is an Instagram Reel? A Reel is an Instagram feature that allows users to film or upload video clips for up to 60 seconds that they can edit, sound dub, or add effects to before sharing on the app. These short video clips let users publish creative content, showcase personality, market brands, or just have fun.

Reels: Reels are short-form videos that can be up to 90 seconds long. You can record and edit them in app, or you can publish them from a social media scheduler. You can add music, text overlays, effects, transitions, and more. Image Posts: Image posts are single images or image carousels.